Influencer Rate Calculator
Estimate a fair, defensible rate for your next sponsored post in seconds — by platform, audience, engagement, deliverable and usage rights. Free, no login.
Suggested rate range
$180 – $293
A defensible starting range for this deliverable. Adjust up for in-demand niches, proven results and rush timelines.
Pricing is where most creators leave money on the table. Charge too little and you train brands to undervalue you; charge randomly and you lose deals you should have won. This calculator gives you a fast, defensible starting point so every collaboration is worth your time.
What moves your rate up or down
- Engaged audience size. Reach matters, but engaged reach matters more — a small, active audience can out-earn a large, passive one.
- Platform and format. A dedicated YouTube video earns more than a Story; Reels and TikToks sit in between.
- Usage rights. Paid-ad usage, whitelisting and full buyouts are extra value and deserve extra fees.
- Exclusivity. Agreeing not to work with competing brands is worth a premium.
- Niche demand. High-value niches like finance, B2B and beauty often support higher rates.
How to use your estimate
Treat the range as a floor, not a ceiling. Lead with the higher end when a brand wants paid-ad rights or a fast turnaround, and bundle multiple deliverables to raise your average deal size. When you're ready to set rates for good, read the full influencer rate guide, then reply to brands with the brand collab reply generator and bill with our influencer invoice template.
Frequently asked questions
Everything you need to know about the process.