Brand deals for Indian creators

India has one of the fastest-growing creator economies in the world — and brands far beyond India book Indian creators for content in English, Hindi and regional languages. On Socialji you create a free profile, set your own rates, and every deal is funded into escrow before you start, with Stripe payouts to your Indian bank account in rupees.

Why Indian creators use Socialji

• Free to join — no subscription and no upfront cost for creators. You keep most of every deal; the small platform fee only applies when you get paid.
• Escrow before you start — brands fund the full budget into escrow before you lift a camera, so you never work on a promise.
• Paid in Indian rupees — Stripe deposits payouts straight to your Indian bank account in INR, typically within 1–5 business days of a deal being approved.
• Deals beyond the marketplace — send a pay-by-link invoice for brand deals you land off-platform, like a DM or email collab.

How you get paid in India

1. Create a free profile — your niche, your platforms, your rates. Profile tips here.
2. Get discovered or apply — brands browse the marketplace and reach out, and you can apply to open campaigns directly.
3. Agree terms, funded up front — deliverables, price and timeline are locked in, and the budget goes into escrow.
4. Deliver and get paid — the brand approves your work and Stripe releases the payout. You're responsible for declaring creator income under Indian tax rules — Stripe provides clear earnings records you can hand to your CA.

What kinds of brand deals can you land?

• Sponsored posts — paid content on your own Instagram, TikTok or YouTube, priced with our rate guide.
• UGC packages — videos and photos the brand runs on its own channels; no follower minimum. See how UGC works.
• Listed gigs — package your deliverables at a fixed price so brands can book you directly. List your gigs.

Free tools to close deals faster

Every tool below is free and needs no login — built for creators pricing and closing brand deals in India:

• Influencer rate calculator
• Media kit template
• Brand deal contract template
• Influencer invoice template

Ready to start? Create your free creator profile, read the brand-deals playbook, or see exactly how payouts work from booking to bank — and check your country's payout method.