Self-serve influencer marketing

    The influencer marketplace for brands and creators

    Brands find and book vetted Instagram, TikTok, and YouTube creators. Creators get discovered and paid for brand deals. Discovery, campaigns and secure payments — all in one platform.

    InstagramTikTokYouTubeFashion & StyleBeauty & SkincareFitness & WellnessGaming & TechFood & CookingTravelLifestyleUGC ContentCollege AthletesLinkedIn CreatorsMusic & EntertainmentHome & InteriorParenting & FamilyInstagramTikTokYouTubeFashion & StyleBeauty & SkincareFitness & WellnessGaming & TechFood & CookingTravelLifestyleUGC ContentCollege AthletesLinkedIn CreatorsMusic & EntertainmentHome & InteriorParenting & Family
    Brand DealsSponsored PostsProduct ReviewsUnboxing VideosShort-Form ContentHow-to GuidesInstagram ReelsCreator CollabsB2B ContentTutorialsStory TakeoversCarouselsYouTube IntegrationsSecure Escrow PaymentsDirect MessagingVerified ProfilesBrand DealsSponsored PostsProduct ReviewsUnboxing VideosShort-Form ContentHow-to GuidesInstagram ReelsCreator CollabsB2B ContentTutorialsStory TakeoversCarouselsYouTube IntegrationsSecure Escrow PaymentsDirect MessagingVerified Profiles

    Platform overview

    See how Socialji works

    From creator discovery to secure campaign payments.

    Influencer Marketing Platform

    Everything you need to run creator campaigns

    Stop stitching together spreadsheets, scattered DMs, and separate payment apps. Manage the entire creator relationship from one dashboard.

    Influencer Discovery

    Search and filter creators by platform, niche, audience, and engagement to shortlist the right fit for your brand.

    Creator Analytics

    Review audience demographics and engagement data, pulled from our creator data provider, before you reach out.

    Campaign Management

    Create campaigns, receive applications, and track every deliverable from brief to completion in one place.

    Direct Messaging

    Message creators inside the platform to align on briefs, timelines, and deliverables — no scattered DMs or email threads.

    Secure Escrow Payments

    Fund campaigns into escrow via Stripe. Creators are paid only once you approve their deliverables.

    Vetted Creators

    Every creator profile is reviewed and approved by our team before it appears in the marketplace.

    How It Works

    Your step-by-step guide to hiring influencers online

    Run your campaigns yourself — no agency required. Here's exactly what happens at each step, from setting up a brief to releasing payment.

    01

    Create Your Campaign

    Set up a campaign with your goals, target audience, budget, and timeline so creators know exactly what you're looking for.

    • Describe your campaign goals and brief
    • Define the creators you want to work with
    • Outline content requirements and brand guidelines
    • Set your budget and timeline
    Setting up an influencer campaign with goals, budget and target audience
    02

    Discover Creators

    Search and filter the marketplace to find creators who fit your brand. Browse profiles and review analytics from our creator data provider before reaching out.

    • Filter by niche, platform, and follower count
    • Review engagement rates and audience demographics
    • Browse vetted, approved creator profiles
    • Shortlist the creators that fit your campaign
    Searching and filtering a marketplace of vetted Instagram, TikTok and YouTube creators
    03

    Connect & Agree

    Message creators directly inside the platform to align on the brief, deliverables, and timeline. Creators can apply to your campaign too.

    • Built-in messaging with creators
    • Review and manage creator applications
    • Agree on deliverables and timeline
    • Keep all conversations in one place
    Brand and creator agreeing on deliverables through in-platform messaging
    04

    Fund Secure Escrow

    Once you've agreed on terms, fund the campaign into escrow via Stripe. The money is held safely until the work is approved.

    • Fund the campaign budget into escrow
    • Funds held securely via Stripe
    • A flat platform fee applied at payment
    • Creators paid only after you approve
    Funding a campaign into secure Stripe escrow held until work is approved
    05

    Creators Deliver

    Creators submit their deliverables through the platform. You review the work and track progress against the campaign in your dashboard.

    • Creators submit deliverables in-platform
    • Review submitted work
    • Track deliverable status per creator
    • Follow up directly via messaging
    Creator producing and submitting branded content deliverables
    06

    Approve & Pay

    Approve the deliverables you're happy with and the escrowed payment is released to the creator. No chasing invoices or late payments.

    • Approve completed deliverables
    • Escrow payment released to the creator
    • Clear record of every campaign
    • Secure for both brands and creators
    Approving deliverables and releasing the escrow payment to the creator
    Use Cases

    How brands hire influencers to grow their business

    From startups to enterprises, brands book influencers online through our platform to drive real business results. See how different industries leverage influencer partnerships.

    Product Launches

    Generate buzz for new products

    Build anticipation and drive day-one sales by partnering with creators who can authentically showcase your product to their engaged audiences. From unboxing videos to first-impression reviews, influencers create excitement traditional ads can't match.

    Instagram
    TikTok
    YouTube
    E-Commerce Growth

    Drive online sales with creator content

    Turn scrolls into sales with shoppable influencer content. Creators demonstrate products in real-world contexts, answer audience questions, and provide authentic social proof that converts browsers into buyers.

    Instagram
    TikTok
    Pinterest
    B2B & SaaS

    Reach decision-makers through thought leaders

    B2B influencer marketing is growing fast. Partner with industry experts, LinkedIn creators, and YouTube educators to reach professionals who influence purchasing decisions at their companies.

    LinkedIn
    YouTube
    Twitter
    Local Business

    Drive foot traffic with local creators

    Restaurants, salons, fitness studios, and retail stores partner with local influencers to reach nearby audiences. Geo-targeted content drives real visits from people in your community.

    Instagram
    TikTok
    Cause Marketing

    Amplify your mission with aligned creators

    Nonprofits and purpose-driven brands partner with influencers who genuinely care about their cause. Authentic advocacy drives donations, volunteer sign-ups, and awareness more effectively than traditional outreach.

    Instagram
    TikTok
    YouTube
    Gaming & Entertainment

    Reach gamers where they play

    Gaming brands, entertainment companies, and apps partner with streamers and gaming content creators to reach highly engaged audiences. Live streams, gameplay videos, and reviews drive downloads and engagement.

    Twitch
    YouTube
    TikTok
    Built for ecommerce

    For online stores and DTC brands

    Find creators who make content that drives real sales. Explore creator marketing guides built for popular ecommerce niches and platforms.

    For creators

    Your audience is an asset. Get paid like it.

    Join free. Get discovered by brands that actually pay. When a brand hires you through escrow, you keep 92% of your agreed rate — just a flat 8% platform fee, and the brand covers the card fee. No subscription. No catch.

    Free

    to join, always

    92%

    of your rate, you keep

    5M+

    brands can discover you

    Escrow

    so you always get paid

    Questions for Brands & Creators

    Frequently asked questions

    Everything brands and creators need to know about working together, running campaigns, and getting paid on Socialji.