Influencer marketing moves fast, and most of what's written about it is either thin or trying to sell you something. These guides are different: clear, current and written for people who actually have to get a campaign live or land their next paid deal. Browse by what you're trying to do.
Guides for brands
Everything you need to plan, run and measure influencer campaigns — from first principles to real budgets.
What influencer marketing is, the types of creators, and how to run it end to end.
A step-by-step playbook from goals and briefs to payment and reporting.
The numbers behind the industry — spend, ROI, engagement and platform trends.
Real rate ranges by platform and creator tier, and how to set a budget.
How small teams start lean, pick creators and measure return.
Guides for creators
Turn your audience into income. Learn how brands find and pay creators, and how to price your work so you never undersell.
A practical playbook for landing paid partnerships as a creator.
What to charge by platform, audience and deliverables.
How escrow and Stripe Connect get you paid safely.
Looking for something specific? The solutions hub lists every page on Socialji, or jump straight to hiring influencers or the creator side of the marketplace.