The UGC platform where you pick the creator and own the content

A UGC platform solves the hardest part of user-generated content: finding reliable creators, agreeing terms and paying safely — without agencies, cold outreach or spreadsheets. Socialji does it marketplace-style: you browse real creator profiles and past work, brief the ones you choose, and every deal is escrow-protected from brief to delivery.

What to look for in a UGC platform

• Creator choice — can you see profiles, portfolios and past work before committing, or do you only see who applies to a brief?
• Transparent pricing — do creators set real, negotiable rates, or are you locked into fixed per-video prices and subscription tiers?
• Usage rights — is it clear that you own the content and can run it as paid ads?
• Payment protection — is the budget escrowed and released only when you approve the work?
• Room to grow — can you also book influencer posts when you want distribution, not just content?

How the Socialji UGC platform works

1. Create a free brand account — no subscription and no trial clock.
2. Browse vetted UGC creators — filter by niche and budget, review portfolios and listed gig packages.
3. Brief and agree terms directly — hooks, deliverables, aspect ratios and full paid-ads usage rights, in writing.
4. Fund the order in escrow so the creator is assured of payment.
5. Approve the assets to release payment — then publish, run ads and rebook your best creators.

The three ways platforms charge for UGC

• Per-video platforms — standardized pricing per asset; quick, but you choose from applicants at a fixed rate. See our Billo comparison.
• Subscription software — monthly SaaS plans with creator budgets on top; built for always-on teams. See our Insense comparison.
• Free marketplaces — Socialji's model: browsing, briefing and messaging are free, creators set negotiable rates, and a small platform fee applies only when you hire — see Fees & Charges.

What brands make with UGC

• Ad creative — hook-driven vertical video for Meta, TikTok and YouTube, ordered in batches to test angles.
• Product-page content — real-person demos and reviews that answer the questions that stall a purchase.
• Social content — a steady feed of authentic posts without an in-house production team.
• Launch assets — teasers, unboxings and first-reaction videos timed to a drop. See UGC for product launches.

Get content that converts, from creators you choose. Start on the Socialji UGC platform, explore the UGC creator hub, or see how brands turn creator content into UGC video ads.