How much does a UGC video cost in 2026?

The short answer: a single UGC video usually costs between $75 and $500 across the industry, and marketplace creators often start lower. The real number depends on length, scripting, editing, usage rights and who makes it. Below are live prices from creators taking bookings on Socialji right now, so you can budget with real numbers, not guesses.

UGC video prices by niche

Prices vary by category because some products need more setup, demonstration or expertise on camera. These boxes update as creators change their packages.

What moves the price of a UGC video

• Length and format. A 15–30 second ad is the cheapest unit. 60-second testimonials, tutorials and unboxings take longer to film and edit.
• Script and hooks. Bringing your own script costs less than asking the creator to write one. Extra hooks or variations of the same video are usually sold as add-ons and are the cheapest way to get more ads to test.
• Editing. Captions, music and cuts add time. Raw footage is sometimes cheaper if your team edits.
• Usage rights. Organic use on your own channels is the base. Running the video as a paid ad, or for a longer term, typically costs more.
• Turnaround. Rush delivery costs extra. Standard delivery is usually a few days after the creator receives the product.
• Creator experience and location. Creators with a proven ad portfolio charge more. Creators outside the US often offer strong work at lower prices, which is useful for global brands and for testing.

Per-video marketplaces vs UGC subscriptions

How you buy changes the total cost as much as the creator's price does. Here is how common options charge, from each platform's public pricing page.

Competitor details come from their public pricing pages on the dates shown and may change, so check their sites for current details.

A simple rule: if you order UGC every month at volume, a subscription can work out well. If you need a few videos to test, or order irregularly, paying per video avoids a monthly bill you don't use.

How to budget your first UGC order

1. Start with 3 videos from 2–3 creators. Different faces and styles show you quickly what works for your product.
2. Ask for extra hooks. Three openings on one video give you three ads to test for a small add-on price.
3. Agree usage rights up front. If you plan to run ads, say so in the brief so the price covers it.
4. Rebook the winner. Put the next budget behind the creator whose video performed best.

UGC creators taking bookings now

Ready to price your own video? Browse creators with prices, read our guide to hiring UGC creators, or create a free account.