How It Works

    One simple flow, from first message to final payment

    Socialji connects brands and creators in a single marketplace — discover, agree, fund secure escrow, deliver and get paid. Here's exactly what happens at every step, for both sides.

    Platform overview

    See how Socialji works

    A quick look at the journey from creator discovery to secure campaign payments.

    How It Works

    Your step-by-step guide to hiring influencers online

    Run your campaigns yourself — no agency required. Here's exactly what happens at each step, from setting up a brief to releasing payment.

    01

    Create Your Campaign

    Set up a campaign with your goals, target audience, budget, and timeline so creators know exactly what you're looking for.

    • Describe your campaign goals and brief
    • Define the creators you want to work with
    • Outline content requirements and brand guidelines
    • Set your budget and timeline
    Setting up an influencer campaign with goals, budget and target audience
    02

    Discover Creators

    Search and filter the marketplace to find creators who fit your brand. Browse profiles and review analytics from our creator data provider before reaching out.

    • Filter by niche, platform, and follower count
    • Review engagement rates and audience demographics
    • Browse vetted, approved creator profiles
    • Shortlist the creators that fit your campaign
    Searching and filtering a marketplace of vetted Instagram, TikTok and YouTube creators
    03

    Connect & Agree

    Message creators directly inside the platform to align on the brief, deliverables, and timeline. Creators can apply to your campaign too.

    • Built-in messaging with creators
    • Review and manage creator applications
    • Agree on deliverables and timeline
    • Keep all conversations in one place
    Brand and creator agreeing on deliverables through in-platform messaging
    04

    Fund Secure Escrow

    Once you've agreed on terms, fund the campaign into escrow via Stripe. The money is held safely until the work is approved.

    • Fund the campaign budget into escrow
    • Funds held securely via Stripe
    • A flat platform fee applied at payment
    • Creators paid only after you approve
    Funding a campaign into secure Stripe escrow held until work is approved
    05

    Creators Deliver

    Creators submit their deliverables through the platform. You review the work and track progress against the campaign in your dashboard.

    • Creators submit deliverables in-platform
    • Review submitted work
    • Track deliverable status per creator
    • Follow up directly via messaging
    Creator producing and submitting branded content deliverables
    06

    Approve & Pay

    Approve the deliverables you're happy with and the escrowed payment is released to the creator. No chasing invoices or late payments.

    • Approve completed deliverables
    • Escrow payment released to the creator
    • Clear record of every campaign
    • Secure for both brands and creators
    Approving deliverables and releasing the escrow payment to the creator
    Why it works

    Built so both sides can trust the process

    Every step is designed to keep things safe, simple and fair — whether you're hiring creators or getting paid for your content.

    Escrow on every deal

    Campaign budgets are funded up front and held safely until you approve the work — so brands and creators are both protected.

    Vetted creators

    Every creator is reviewed and approved before they appear in the marketplace, so you only work with real, quality profiles.

    Everything in one place

    Briefs, messaging, deliverables and payments all live in a single dashboard — no scattered email threads or spreadsheets.

    No agency required

    Run campaigns yourself from start to finish. No middlemen, no retainers and no long-term contracts.

    Transparent pricing

    A simple flat platform fee applies only when a payment is made to a creator. Creators join and get paid for free.

    Built on trust

    Reviews and a clear record of every campaign help both brands and creators build a reputation over time.

    Frequently asked questions

    Everything you need to know about how Socialji works.

    Ready to get started?

    Post a campaign or join free as a creator — and run your next collaboration the simple, secure way.